by guest author Junaid Ali Qureshi
Safe to say, the growth of e-commerce has been astounding and completely unprecedented. The market hit almost two and a half trillion in 2017 and a report by Statista predicts it will reach four and a half trillion by 2021. Just in the United States, e-commerce shopping currently amounts to ten percent of retail shopping and this figure is increasing by fifteen percent with every annum.
As E-commerce rapidly grows, it inevitably continues to evolve at the same pace, killing off some trends while giving birth to new trends. Here we take at the new trends you need to know before you head out and hire a magneto developer.
You can not ignore the smartphone market anymore
Roughly eleven percent of online shoppers purchase products on their phones on a week to week basis and thirty five percent claim that it will soon be their window to online shopping. Judging by these facts alone one can see that the smartphone market is a key area to target. This means your website needs to be smartphone friendly and your magento development company should make a smooth user experience a priority.
People have a misguided idea that using a template shows laziness and a lack of ideas from the company’s part, but this is far from the truth. Templates are great because they make use of a design that works and is liked by online shoppers. They also allow you to bring a unified experience across all platforms which allow you to build your own individuality.
Load only what is necessary
Mobile users are very concerned with their data usage. While cell providers now offer data for much cheaper than before, you should still look to load only the necessary components to avoid data wastage. For e-commerce sites, this generally only applies to the product listing page. Instead of listing out one hundred products on the page, consider listing the top ten in the beginning and continue loading sets of tens on the next pages.
While you might be scratching your head wondering what these are, you are sure to have come across these much more often than you think. These are the small three horizontal bars on one corner of the screen which reveal a menu when clicked and stay out of the way when not needed. Hamburger menus help declutter the page and allow the user to view only what he or she needs at the moment, but at the same time keeps key aspects about the website like the contact etc. a tap away.
Grids have long been one of the most efficient ways to arrange things. Nowadays, they are widely used on all corners, be it a phone operating system or on websites. For e-commerce sites, where one has to browse through multitudes of categories and products, grids allow the designer to declutter and organize things in an effective manner. They have an added benefit of being clear and making navigation easier. Most recently, websites have been removing borders which then allow these grids to blend in with the rest of the website in a seamless manner.
Junaid Ali Qureshi
is leader/representative/frontrunner of an expert magento development team and an experienced digital marketing specialist dedicated to develop intuitive, well crafted, smart websites having blistering opening on search engine(s) making time and money worthwhile. His current ventures include magentodevelopers.online ,Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.