If you have a used mobile phone, you can now return it to any Bell store across the country. Bell will donate $1.00 from the return of each used mobile phone to WWF-Canada’s climate change conservation efforts. Returned mobile phones will be reused or recycled, reducing the accumulation of e-waste in landfills.
In Canada, e-waste is now the fastest growing segment of solid waste. Bell has collected 232,000 phones since 2003, diverting 33 metric tons from landfill.
more info here: http://wwf.ca/NewsAndFacts/Projects/bell.asp