FITC Mobile Social Rolls Into Amsterdam, Sunday, February 21, 2010

FITC Mobile Social Rolls Into Amsterdam, Sunday, February 21, 2010
On Custom Bikes Created by Anita Fontaine and Geoff Lillemon of Champagne Valentine

Toronto, Canada [February 1, 2010]
–Bikes, technology and culture intersect at The Felix Meritis European Centre for Arts and Sciences, Sunday, February 21, 2010, when FITC Amsterdam and Bike Hugger team-up to present FITC Mobile Social, a group ride that combines community and conversation with artistry on two wheels.

Led by DL Byron on a bike designed by interactive artists Anita Fontaine and Geoff Lillemon of Amsterdam-based Champagne Valentine, FITC Mobile Social will begin at the Felix Meritis at 14:00 hours and end at WorkCycles Jordaan around 17:00 hours.

“Amsterdam is the back drop for the first Mobile Social of 2010 and the kickoff of our meet-ups on bikes,” says Bike Hugger’s DL Byron. “We’re excited about being at FITC and riding the Champagne Valentine bikes!”

“We wanted to make the most psychedelic bike in Amsterdam but we couldn’t decide on one color so we decided to use them all,” says Geoff Lillemon, Creative Director, Champagne Valentine.

FITC commissioned two bicycles from Champagne Valentine based on artwork developed by the duo for this year’s event graphics. Technical execution of the concept was done by Fietskoning. The bikes will be on display at Felix Meritis during the two-day run of FITC Amsterdam, an annual conference for interactive designers and developers.

Champagne Valentine is Anita Fontaine and Geoff Lillemon, interactive directors originally hailing from Australia and the US respectively. They specialize in expanding the digital terrain by combining facets of interactive, new media, motion and gaming to create compelling and technologically advanced works.

They have created bespoke interactive work for clients such as Comedy Central, Diesel, vh1, T-mobile, Scion XB, and (RED). As internationally recognized new media artists they also exhibit their works, developing custom installations and applications for galleries like the Museo Tamayo in Mexico City and the Gallery of Modern Art in Australia. They live and work in Amsterdam.

DL Byron is the publisher of and the Principal of Textura Design, Inc an agency that specializes in creative and interesting approaches to social media. He’s a full-time blogger, inventor of the consumer product Clip-n-Seal, and coauthor of Publish & Prosper: Blogging for Your Business, a New Riders book.

For more information or to sign-up for FITC Mobile Social, go to

About FITC Amsterdam:
FITC Amsterdam takes place Monday, February 22 and Tuesday, February 23, 2010 at the Felix Meritis European Centre for Arts and Sciences and The Dylan Hotel. Tickets range from € 129 (student) to € 599 (“The Works”) and can be purchased from the FITC Website at

FITC Amsterdam Sponsors:
Adobe, Powerflasher-FDT, Rich Media Institute, Mediamachine, SpryFlash, IdN, Influxis, The Dutch Adobe User Group,, Campaign Monitor, Soulbase, Us Media, Red5Server, Fuel Industries and 100% FAT.

About FITC:
FITC is an international events company based in Toronto serving the design and technology community with events designed to inspire, educate and challenge. An international success story, FITC has taken its winning formula to Chicago, Hollywood, New York, Amsterdam, Seoul and Tokyo, Japan. Over the last seven years, FITC has produced more than 20 events on three continents and hosted over 700 presenters and 10,000 attendees.